John Galliano’s Reform collection for Zara arrives as a genderless line built from the brand’s own archive. Galliano takes familiar …
SourceJohn Galliano’s Reform collection for Zara arrives as a genderless line built from the brand’s own archive. Galliano takes familiar …
Source
John Galliano’s Reform collection for Zara arrives as a genderless line built from the brand’s own archive. Galliano takes familiar Zara pieces and cuts, layers, stretches, and splices them. Each one is rebuilt with couture technique until the everyday turns theatrical.
This time, his muses are Les Incroyables and Les Merveilleuses, the rebellious dandies and divas of post-Revolutionary France. Their swagger shows up in exaggerated tailoring and frock coats, sheer dresses and sculpted skirts, dramatic hats, and stockings worn with a deliberately undone twist.
Reform Zara by John Galliano Campaign
Gardening clothes and film noir slip into the Zara collection as well, pulling the palette from khaki and brown toward purple, turquoise, red, and acid green.
Steven Meisel photographs the campaign in the studio, with Karl Templer on styling. Models Lulu Tenney, Thomas Riguelle, Anna Bicanova, Frederic Bittner, Josephen Akuei, Frauke Nijs, and Craig Shimirimana front the images, and the clash is the point.
Sheer black gowns trail across the body. Faux fur edges oversized coats, sculpted heels rise above colored stockings, and close tailoring runs into lace, vinyl, gloves, bows, and crumpled headwear. In one frame, a glossy black coat opens onto purple sheer layers. In another, teal satin and dotted mesh press against oversized black tailoring.
Longtime fans will feel a flash of recognition as the romance, the historical references, the twisted proportions, and that blurred line between couture and costume all recall Galliano’s celebrated years at Dior.
Zara’s collaborations keep getting bigger. See how Luca Guadagnino and Stefano Baisi built a full world of furniture and fashion for the brand.
