Bieber stars in Mango’s “Craft Your Own Story,” with Los Angeles as the background.Bieber stars in Mango’s “Craft Your Own Story,” with Los Angeles as the background.
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Courtesy of Mango
Mango has tapped Hailey Bieber as the star of its summer 2026 campaign, “Craft Your Own Story,” shooting across Los Angeles to bring the seasonal collection to life.
According to the brand, the choice of location is deliberate, as Bieber has long called the city home, and the campaign leans into that familiarity, framing the Los Angeles streets as the backdrop for a collection built around personal style and self-expression.
Micro shorts, crop tops, oversize outerwear and minidresses are the core of the offering, with blue and red as the season’s anchor tones. The pieces are designed to be worn across contexts, moving between the casual and the polished.
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The campaign officially launches on Tuesday. Bieber joins a long line of high-profile names who have fronted Mango campaigns, including Claudia Schiffer, Naomi Campbell, Kate Moss, Scarlett Johansson, Penélope Cruz, Kaia Gerber and Kendall Jenner.
The founder of Rhode has been on a streak of fashion campaigns. On Thursday, she was unveiled as the star of Alaïa’s latest campaign, a few months after lending her star power to DKNY.
Mango has also been on a high. In March, the company disclosed its 2025 revenue, which reached 3.8 billion euros, a 13 percent increase from the year before. The Spanish label also reported a record investment of nearly 225 million euros for the expansion and refurbishment of its global store network.
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