Blackpink’s Rosé Stars in Puma’s New H-Street Sneaker Campaign

Puma and K-pop star Rosé are back together again – this time for a new campaign highlighting the German athletic brand’s latest H-Street sneaker.

First introduced as a lifestyle model in 2003, and reworked for 2025, the H-Street draws inspiration from a late-90s running spike, the archival Harambee. An innovative racer built for speed, the Harambee took its name from the Swahili word meaning “pull together.”

This latest release arrives in an ivory colorway with metallic accents, balancing understated tones with flashes of shine. The streamlined low-profile shape, breathable mesh upper, T-shaped toe box, and sprint-inspired proportions remain intact.

This isn’t the first time Rosé has supported Puma’s H-Street model.

In May 2025, Rosé stepped out to help preview Puma’s reimagined H-Street sneaker in Seoul, South Korea. The VIP opening event – which also was attended by local talents like Yeji, Yuri Jo, Juyeon, Jungwon Cha, and Junyoung Lee – was part of the brand’s Future Archives initiative, which placed the spotlight on Puma’s signature low‑profile silhouettes.

In July, the duo was back together for summer-ready colorway of the Puma Speedcat. This iteration of the low-profile sneaker, which was first created for race car drivers and then released as a lifestyle shoe in 1999, featured a bright orange Formstrip against an ultra-light blue upper.

Rosé was also there to support Puma, alongside fellow pop star Dua Lipa, when they first served as the faces of the Speedcat in 2024, the year the style was rereleased. Dubbed the “hottest sneaker in the world” by Lyst in October 2024, the relaunch of the Speedcat was celebrated at an event in Milan in December that same year.

The newest edition of the Puma H-Street will be available starting May 7 at Puma.com, Puma flagship stores, and select retailers.