Fashion

Adriana Lima Owns Victoria’s Secret’s Icon Shoppe

Adriana Lima fronts The VS Icon Shoppe, a new Victoria’s Secret campaign that gets fans ready for the Victoria’s Secret …
Source​Adriana Lima fronts The VS Icon Shoppe, a new Victoria’s Secret campaign that gets fans ready for the Victoria’s Secret …
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Adriana Lima stars in the Victoria's Secret VS Icon Shoppe 2026 campaign.
Adriana Lima stars in the Victoria’s Secret VS Icon Shoppe 2026 campaign. Photo: Dan Beleiu / Victoria’s Secret

Adriana Lima fronts The VS Icon Shoppe, a new Victoria’s Secret campaign that gets fans ready for the Victoria’s Secret Fashion Show later this month. Joined by Neelam Gill and Ella Angel, the longtime Angel brings the buzz of show day to the collection. It’s drawn from the brand’s heritage, its runway glamour, and the pink stripes fans recognize at a glance.

Victoria’s Secret VS Icon Shoppe 2026 Campaign

Adriana Lima stars in the Victoria's Secret VS Icon Shoppe 2026 campaign.
Adriana Lima stars in the Victoria’s Secret VS Icon Shoppe 2026 campaign. Photo: Dan Beleiu / Victoria’s Secret

Photographer Dan Beleiu and stylist Sandy Armeni set the scene in a dreamy dressing room that doubles as a fashion playground. Lima holds center stage in a pink-and-white striped bra and matching briefs, crystal jewelry catching the light above black thigh-high socks.

Adriana Lima stars in the Victoria's Secret VS Icon Shoppe 2026 campaign.
Adriana Lima stars in the Victoria’s Secret VS Icon Shoppe 2026 campaign. Photo: Dan Beleiu / Victoria’s Secret

Later, she slips silky striped pajamas over the lingerie and adds sheer pink stockings and fluffy mule heels. The mood turns sportier when an oversized black logo Victoria’s Secret T-shirt meets pale pink briefs, garter-style thigh-highs, and pointed heels.

Neelam Gill fronts the Victoria's Secret VS Icon Shoppe 2026 campaign
Neelam Gill fronts the Victoria’s Secret VS Icon Shoppe 2026 campaign. Photo: Dan Beleiu / Victoria’s Secret

Statement earrings and scrunchies finish the outfit, while striped luggage, beauty cases, and stacks of signature pink boxes lean into the nostalgia. Gill has her own glossy moment in pale embellished lingerie, posed among perfume bottles and sparkling accessories.

Ella Angel fronts the Victoria's Secret VS Icon Shoppe 2026 campaign.
Ella Angel fronts the Victoria’s Secret VS Icon Shoppe 2026 campaign. Photo: Dan Beleiu / Victoria’s Secret

Priced from $14.50 to $119.95, The VS Icon Shoppe lets fans wear the Fashion Show countdown right now.

Adriana Lima has more to show. See her star in the Victoria’s Secret Wicked Sheer Shimmer campaign next.

 

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