From skincare rituals to restorative escapes, beauty and wellbeing are becoming a major driver in modern travel. Nearly 80%* of travelers are open to booking a dedicated ‘glowcation’, with treatments tailored to their individual skincare needs in pursuit of more purposeful, personalised wellbeing. Booking.com has highlighted a selection of destinations celebrated for their distinctive beauty traditions, restorative rituals and cutting-edge treatments, offering travelers the chance to return home feeling renewed inside and out. Jeju, South KoreaJust beyond South Korea’s southern coastline, Jeju Island is a volcanic paradise, known not only for its lava landscapes, citrus groves and waterfalls, but also for its renowned beauty traditions. As the home of many of the natural ingredients that underpin the global K-beauty phenomenon, it’s the kind of destination where travelers may want to leave extra room in their suitcase for skincare finds. A true beauty bucket list destination, the island’s skincare rituals harness volcanic minerals and marine ingredients in treatments designed to hydrate, soothe and brighten the skin. Travelers can experience volcanic ash detox facials and microneedling therapies infused with native botanicals like green tea, camellia and wild orchid. Beyond the spa, Jeju’s café culture showcases local flavours through honey, tangerine and green tea-infused drinks, while the scenic Jeju Olle Trail (a 437 km, 272 mile long loop) winds past dramatic coastlines, fishing villages and the island’s iconic haenyeo free divers. A tour of Seongsan Ilchulbong, a UNESCO World Heritage Site, on Jeju Island is also not one to miss. Where to stay: Perched along Jeju’s picturesque Aewol coastline, Ddosi Aewol Pool Villa is a sanctuary of beauty and tranquillity. With a private pool, outdoor jacuzzis, and a balcony providing uninterrupted sea views, each villa is designed for restorative moments inspired by the island’s natural landscapes. Fez, MoroccoLocated in northern Morocco, most people associate Fez with its culture and history, from its medina, historic old town, riads, courtyard houses, and the traditional brimless red hats, referred to as a tarboosh, or more commonly fez. In addition to its character, Fez is renowned for beauty rituals that have been woven into daily Moroccan life for centuries. More than simply a wellness experience, hammams are an important part of the country’s social and community culture, where locals gather to cleanse, unwind and connect. Home to more than 100 bathhouses, including the historic Hammam Seffarine in Seffarine Square, the city offers travelers an authentic immersion into Moroccan self-care traditions, whether opting for a rustic neighbourhood hammam or a more refined spa setting. Steam rooms, exfoliating scrubs and cooling plunges work to deeply cleanse, nourish skin and hair, and restore both body and mind. While visiting Fez, travelers are also encouraged to take a walking tour to explore the city’s maze-like souks, artisan workshops and historic landmarks, pausing for Moroccan mint tea and local delicacies like honey and sesame coated chebakia pastries. Where to stay: Located in the heart of the Medina of Fez, Riad Fes is a traditional courtyard property, with the option of standard rooms or suites and complete with a spa offering authentic hammam rituals. A tranquil escape from the bustling streets, guests can take in panoramic views of the Medina and Atlas Mountains from the rooftop terrace and retreat to beautiful rooms with hand-carved cedar ceilings featuring zellige tilework, traditional Moroccan mosaic.Budapest, HungaryStraddling the Danube River, Budapest is known for its striking architecture, from the hilltop towers of Fisherman’s Bastion to the Gothic spires of the Hungarian Parliament. But beyond the mesmerizing scenery, the city is hailed as the ‘spa capital’ of Europe, most commonly recognized for its thermal bathing culture, as mineral-rich waters flow from more than 100 natural hot springs beneath the city. At the iconic Széchenyi Thermal Bath, one of Europe’s largest thermal spa complexes, travelers can unwind across 18 different pools and six saunas, offering everything from bracingly cold plunge pools to mineral-rich thermal soaking tubs. All of these baths are set within a grand neo-baroque palace inspired by centuries-old Roman bathing traditions. After a restorative soak, why not wander the cobblestone streets of the Castle District and catch a glimpse of the Buda Castle, which makes up a prominent part of Budapest’s city skyline. Where to stay: Set beside Budapest’s iconic Oktogon intersection, Sweet Dreams at Oktogon Downtown is a loft style studio apartment designed for a cozy city stay. Featuring a main-floor bedroom mezzanine lounge and full kitchen, the compact space offers a comfortable and relaxed base perfect for couples or solo travelers looking to explore Budapest’s historic sights and thermal baths from the heart of the city. Antalya, TurkeyWith the Taurus Mountains on one side and the Mediterranean on the other, Antalya, Turkey has evolved from a historic Roman port into one of Europe’s most in-demand destinations for cosmetic and wellness travel. Alongside the cobbled streets of Kaleiçi and the city’s ancient ruins, travelers will find established clinics specialising in treatments ranging from hair transplants to cosmetic dentistry, often paired with resort-style recovery stays along the coast. The city has also become known for its wellness and longevity retreats, where programmes combine therapies such as IV vitamin infusions, ozone therapy and platelet-rich plasma treatments with a slower-paced Mediterranean setting. Between appointments, visitors can explore nearby waterfalls, take coastal boat trips or spend time wandering Antalya’s historic harbour and old town. Where to stay: Set alongside Antalya’s cliffside coastline, Akra Antalya combines Mediterranean seaviews with a strong focus on wellness. Home to TheLifeCo wellness centre, the hotel offers therapies ranging from IV treatments to personalised aesthetic care, alongside six pools, tennis courts, a private beach and modern decorated rooms overlooking the Mediterranean and Taurus Mountains. Santiago, ChileNestled beneath the Andes Mountains and along the Mapocho River, Santiago is best known for its nearby wine regions, but the city has also developed a wellness scene shaped by local ingredients and vinotherapy treatments. Many of the city’s leading spas can be found in the upscale neighbourhoods of Vitacura, Las Condes and Providencia, where treatments draw on Chile’s winemaking heritage, using grape seeds, vine extracts and antioxidant-rich grape marc in scrubs, facials and restorative baths designed to boost circulation and nourish the skin. Many treatments also incorporate regional ingredients such as quinoa, avocado oil and volcanic minerals sourced from the surrounding landscape and were initially embraced by the Incas over 600 years ago. For travelers looking for a complete wine experience, beyond just grape-rich skin treatments, Maipo Valley Wine Tour, just a 40-minute drive from the centre, will allow visitors to experience everything from centenary cellars, vineyards and full wine production from big industries to family boutique wineries. Where to stay: Set in Santiago’s leafy Providencia district, Hotel Boutique Le Rêve provides a quiet retreat within one of the city’s liveliest neighborhoods. The intimate 31-room boutique hotel features a secluded Parisian-style patio, in-room massages, plush bedrooms and marble bathrooms, alongside thoughtful touches including an honesty bar and complimentary midnight snacks. *Travel Predictions 2026 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 29,733 respondents across 33 countries and territories were polled (including 1,009 from Argentina, 1,005 from Australia, 500 from Austria, 1,013 from Belgium, 1,008 from Brazil, 1,018 from Canada, 1,009 from China, 1,005 from Colombia, 508 from Croatia, 501 from Denmark, 1,010 from France, 1,003 from Germany, 1,004 from Hong Kong, 1,007 from India, 509 from Ireland, 507 from Israel, 1,005 from Italy, 1,003 from Japan, 1,003 from Mexico, 1,019 from The Netherlands, 1,033 from New Zealand, 1,006 from Portugal, 500 from Singapore, 1,003 from South Korea, 1,009 from Spain, 511 from Sweden, 501 from Switzerland, 504 from Taiwan, 1,001 from Thailand, 501 from the UAE, 2,003 from the UK, 2,010 from the US and 505 from Vietnam). Respondents completed an online survey in July-August 2025.From skincare rituals to restorative escapes, beauty and wellbeing are becoming a major driver in modern travel. Nearly 80%* of travelers are open to booking a dedicated ‘glowcation’, with treatments tailored to their individual skincare needs in pursuit of more purposeful, personalised wellbeing. Booking.com has highlighted a selection of destinations celebrated for their distinctive beauty traditions, restorative rituals and cutting-edge treatments, offering travelers the chance to return home feeling renewed inside and out. Jeju, South KoreaJust beyond South Korea’s southern coastline, Jeju Island is a volcanic paradise, known not only for its lava landscapes, citrus groves and waterfalls, but also for its renowned beauty traditions. As the home of many of the natural ingredients that underpin the global K-beauty phenomenon, it’s the kind of destination where travelers may want to leave extra room in their suitcase for skincare finds. A true beauty bucket list destination, the island’s skincare rituals harness volcanic minerals and marine ingredients in treatments designed to hydrate, soothe and brighten the skin. Travelers can experience volcanic ash detox facials and microneedling therapies infused with native botanicals like green tea, camellia and wild orchid. Beyond the spa, Jeju’s café culture showcases local flavours through honey, tangerine and green tea-infused drinks, while the scenic Jeju Olle Trail (a 437 km, 272 mile long loop) winds past dramatic coastlines, fishing villages and the island’s iconic haenyeo free divers. A tour of Seongsan Ilchulbong, a UNESCO World Heritage Site, on Jeju Island is also not one to miss. Where to stay: Perched along Jeju’s picturesque Aewol coastline, Ddosi Aewol Pool Villa is a sanctuary of beauty and tranquillity. With a private pool, outdoor jacuzzis, and a balcony providing uninterrupted sea views, each villa is designed for restorative moments inspired by the island’s natural landscapes. Fez, MoroccoLocated in northern Morocco, most people associate Fez with its culture and history, from its medina, historic old town, riads, courtyard houses, and the traditional brimless red hats, referred to as a tarboosh, or more commonly fez. In addition to its character, Fez is renowned for beauty rituals that have been woven into daily Moroccan life for centuries. More than simply a wellness experience, hammams are an important part of the country’s social and community culture, where locals gather to cleanse, unwind and connect. Home to more than 100 bathhouses, including the historic Hammam Seffarine in Seffarine Square, the city offers travelers an authentic immersion into Moroccan self-care traditions, whether opting for a rustic neighbourhood hammam or a more refined spa setting. Steam rooms, exfoliating scrubs and cooling plunges work to deeply cleanse, nourish skin and hair, and restore both body and mind. While visiting Fez, travelers are also encouraged to take a walking tour to explore the city’s maze-like souks, artisan workshops and historic landmarks, pausing for Moroccan mint tea and local delicacies like honey and sesame coated chebakia pastries. Where to stay: Located in the heart of the Medina of Fez, Riad Fes is a traditional courtyard property, with the option of standard rooms or suites and complete with a spa offering authentic hammam rituals. A tranquil escape from the bustling streets, guests can take in panoramic views of the Medina and Atlas Mountains from the rooftop terrace and retreat to beautiful rooms with hand-carved cedar ceilings featuring zellige tilework, traditional Moroccan mosaic.Budapest, HungaryStraddling the Danube River, Budapest is known for its striking architecture, from the hilltop towers of Fisherman’s Bastion to the Gothic spires of the Hungarian Parliament. But beyond the mesmerizing scenery, the city is hailed as the ‘spa capital’ of Europe, most commonly recognized for its thermal bathing culture, as mineral-rich waters flow from more than 100 natural hot springs beneath the city. At the iconic Széchenyi Thermal Bath, one of Europe’s largest thermal spa complexes, travelers can unwind across 18 different pools and six saunas, offering everything from bracingly cold plunge pools to mineral-rich thermal soaking tubs. All of these baths are set within a grand neo-baroque palace inspired by centuries-old Roman bathing traditions. After a restorative soak, why not wander the cobblestone streets of the Castle District and catch a glimpse of the Buda Castle, which makes up a prominent part of Budapest’s city skyline. Where to stay: Set beside Budapest’s iconic Oktogon intersection, Sweet Dreams at Oktogon Downtown is a loft style studio apartment designed for a cozy city stay. Featuring a main-floor bedroom mezzanine lounge and full kitchen, the compact space offers a comfortable and relaxed base perfect for couples or solo travelers looking to explore Budapest’s historic sights and thermal baths from the heart of the city. Antalya, TurkeyWith the Taurus Mountains on one side and the Mediterranean on the other, Antalya, Turkey has evolved from a historic Roman port into one of Europe’s most in-demand destinations for cosmetic and wellness travel. Alongside the cobbled streets of Kaleiçi and the city’s ancient ruins, travelers will find established clinics specialising in treatments ranging from hair transplants to cosmetic dentistry, often paired with resort-style recovery stays along the coast. The city has also become known for its wellness and longevity retreats, where programmes combine therapies such as IV vitamin infusions, ozone therapy and platelet-rich plasma treatments with a slower-paced Mediterranean setting. Between appointments, visitors can explore nearby waterfalls, take coastal boat trips or spend time wandering Antalya’s historic harbour and old town. Where to stay: Set alongside Antalya’s cliffside coastline, Akra Antalya combines Mediterranean seaviews with a strong focus on wellness. Home to TheLifeCo wellness centre, the hotel offers therapies ranging from IV treatments to personalised aesthetic care, alongside six pools, tennis courts, a private beach and modern decorated rooms overlooking the Mediterranean and Taurus Mountains. Santiago, ChileNestled beneath the Andes Mountains and along the Mapocho River, Santiago is best known for its nearby wine regions, but the city has also developed a wellness scene shaped by local ingredients and vinotherapy treatments. Many of the city’s leading spas can be found in the upscale neighbourhoods of Vitacura, Las Condes and Providencia, where treatments draw on Chile’s winemaking heritage, using grape seeds, vine extracts and antioxidant-rich grape marc in scrubs, facials and restorative baths designed to boost circulation and nourish the skin. Many treatments also incorporate regional ingredients such as quinoa, avocado oil and volcanic minerals sourced from the surrounding landscape and were initially embraced by the Incas over 600 years ago. For travelers looking for a complete wine experience, beyond just grape-rich skin treatments, Maipo Valley Wine Tour, just a 40-minute drive from the centre, will allow visitors to experience everything from centenary cellars, vineyards and full wine production from big industries to family boutique wineries. Where to stay: Set in Santiago’s leafy Providencia district, Hotel Boutique Le Rêve provides a quiet retreat within one of the city’s liveliest neighborhoods. The intimate 31-room boutique hotel features a secluded Parisian-style patio, in-room massages, plush bedrooms and marble bathrooms, alongside thoughtful touches including an honesty bar and complimentary midnight snacks. *Travel Predictions 2026 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 29,733 respondents across 33 countries and territories were polled (including 1,009 from Argentina, 1,005 from Australia, 500 from Austria, 1,013 from Belgium, 1,008 from Brazil, 1,018 from Canada, 1,009 from China, 1,005 from Colombia, 508 from Croatia, 501 from Denmark, 1,010 from France, 1,003 from Germany, 1,004 from Hong Kong, 1,007 from India, 509 from Ireland, 507 from Israel, 1,005 from Italy, 1,003 from Japan, 1,003 from Mexico, 1,019 from The Netherlands, 1,033 from New Zealand, 1,006 from Portugal, 500 from Singapore, 1,003 from South Korea, 1,009 from Spain, 511 from Sweden, 501 from Switzerland, 504 from Taiwan, 1,001 from Thailand, 501 from the UAE, 2,003 from the UK, 2,010 from the US and 505 from Vietnam). Respondents completed an online survey in July-August 2025.
*Travel Predictions 2026 research commissioned by Booking.com and conducted among a sample of adults who plan to travel for business or leisure in the next 12-24 months. In total, 29,733 respondents across 33 countries and territories were polled (including 1,009 from Argentina, 1,005 from Australia, 500 from Austria, 1,013 from Belgium, 1,008 from Brazil, 1,018 from Canada, 1,009 from China, 1,005 from Colombia, 508 from Croatia, 501 from Denmark, 1,010 from France, 1,003 from Germany, 1,004 from Hong Kong, 1,007 from India, 509 from Ireland, 507 from Israel, 1,005 from Italy, 1,003 from Japan, 1,003 from Mexico, 1,019 from The Netherlands, 1,033 from New Zealand, 1,006 from Portugal, 500 from Singapore, 1,003 from South Korea, 1,009 from Spain, 511 from Sweden, 501 from Switzerland, 504 from Taiwan, 1,001 from Thailand, 501 from the UAE, 2,003 from the UK, 2,010 from the US and 505 from Vietnam). Respondents completed an online survey in July-August 2025.
