JetBlue is doing away with its “Core” product and putting economy tickets under a new name.JetBlue is doing away with its “Core” product and putting economy tickets under a new name.
Travelers flying on JetBlue will start by choosing how much legroom they want and how premium they want their seat to be.
The airline will have an economy section, or “Main,” a section with extra legroom seats that it calls “Even More,” which also come with earlier boarding and priority airport screening, and a domestic first class that it’s named BlueFirst, which it’s slated to debut later this year. From there, customers will have the following options for each class:
- Base: This is the lowest price. It includes a carry-on but not seat selection. Tickets are refundable as a travel credit and there is a fee to change or cancel the reservation. Travelers will earn 1 TrueBlue loyalty point per $1 spent.
- Standard: Seat selection is included, there’s no change or cancel fee (though customers will have to pay a difference in fare) and travelers will earn 3 TrueBlue points per $1 spent.
- Flex:Along with all the options in a standard fare, the perk here is that refunds will go back to the original form of payment.
With the new groupings, JetBlue is getting rid of the “Core” fares it sells now and putting economy class options in a “Main” category.
JetBlue’s lie-flat Mint business class, which is used on longer-haul flights like cross-country trips and flights to European destinations including Paris, London and Milan, will only have the Standard and Flex option.
JetBlue stopped short of offering a basic lie-flat business option that competitors United AirlinesDelta Air Lineslaunched this year. Those airlines have made similar moves to break up premium economy by offering different fares even at the front of the cabin. United this month said that on some aircraft it will charge a premium for a blocked middle seat.
JetBlue hasn’t yet provided a date for its BlueFirst seats, but the changes come as airlines are racing to capitalize on high demand for pricier seats from consumers seeking extra comfort and perks on board. JetBlue is set to report results on Tuesday.
