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FTC sues Amazon, accusing the e-commerce giant of misleading advertisers

The FTC sued Amazon, alleging the company misled advertisers through a deceptive auctioning system.​The FTC sued Amazon, alleging the company misled advertisers through a deceptive auctioning system. 

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A worker sorts packages on Amazon Prime Day in New York, July 8, 2025.
Klaus Galiano | Bloomberg | Getty Images

The Federal Trade Commission on Monday sued Amazon

The lawsuit argues that advertisers were harmed by a “company-wide effort to deceive” them, including through a change it made in 2018 to its auction strategy.

The complaint is joined by more than 20 state attorneys general, according to The Wall Street Journal, which first reported the lawsuit.

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