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American Airlines says 30% of seats drive half of revenue as premium cabin rush heats up

American says a minority of its seats now accounts for half of its revenue.​American says a minority of its seats now accounts for half of its revenue. 

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The main cabin of a retrofitted American Airlines Boeing 777-300ER used on long-haul routes, in an undated photograph.
American Airlines | Via Reuters

The K-shaped economy is taking flight.

American AirlinesRobert Isom said Wednesday that just 30% of its seats account for half of the company’s revenue, a proportion that has the Fort Worth-based carrier and competitors large and small ripping up existing airplane configurations to add more first class and other higher-yielding options.

“Those 30% of seats, they’re only going to grow in our fleet as the reconfigurations come on board as the new aircraft deliveries come on,” Isom said at a Morgan Stanley industry conference, referring to the carrier’s premium seat options.

The carrier earlier this month unveiled a monster 70-suite business class cabin on its largest aircraft, a Boeing

American had fallen behind its large-airline competitors in profits. Isom has said that adding premium seating to capitalize on higher-spending customers, a resilient and bright spot in air travel, is key, especially as airlines try to cover this year’s surge in fuel costs, their second-largest expense after labor.

Even smaller and budget carriers like Allegiant AirJetBlue Airways

Isom told CNBC in June that the airline is also planning a revamp of its Boeing 787-8 Dreamliners and that new interiors on its 777-200s are also on tap. The airline is set to order new wide-body aircraft this year, Isom said.

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