Prime Day returns this October! Here’s what Vogue editors think are the best early Prime Day deals 2026—from beauty to fashion and everything in between.Prime Day returns this October! Here’s what Vogue editors think are the best early Prime Day deals 2026—from beauty to fashion and everything in between.
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Mark your calendars: Just in time for the start of the holiday shopping season, Amazon’s next major savings event is coming October 6 and 7. Known as Prime Big Deal Days, the retailer’s fall counterpart to Prime Day is a 48-hour event that will offer Prime members discounts across fashion, beauty, tech, and more.
As someone who spends a lot of time online shopping (perils of the job), I’ve learned that my approach to Prime Day is less about filling my cart with things simply because they’re marked down and more about keeping tabs on the items I’ve already been eyeing. I use the event as an opportunity to restock some of my beauty favorites—Supergoop! sunscreen, Anastasia Beverly Hills brow gel—as well as wardrobe staples I go through every year, like white Hanes tees and Natori cotton underwear. And if there’s a big-ticket kitchen or home item I’ve been considering, I’ll check to see whether the sale brings the price down enough to finally invest.
Vogue Editors’ Early Prime Day Finds:
While I do keep an eye on Amazon’s featured offers—the “Early Prime Deals” currently include a discounted Dyson vacuum, and, during the event, the retailer drops new offers several times a day—I prefer to make a wish list ahead of time. That way, I can note current prices and see which markdowns are substantial enough to jump on once the sale begins.
Of course, I’m not the only one with a game plan. Vogue shopping editors already have their eyes on plenty of fashion, beauty, and home finds. Here’s what they’ll be looking out for when Prime Big Deal Days kicks off next month with, bonus, many of the items already on sale.
The Self-Care Picks
“From my favorite hair care essentials (I became obsessed with hair and scalp care after a 15-step scalp cleanse I received in Seoul earlier this year) to my always-in-stock skincare and body favorites from Nécessaire, I love to feel nourished in the fall. During the sales, I tend to over-stock so I don’t have to restock (is there anything better than not having to re-buy your empties?!); I’ll be adding my go-to beauty saviors to my cart along with a few oversized menswear pieces I often throw on post-routine.” —Libby Page, global executive shopping director
The Beauty Restock
“Year after year, my Prime Day shopping list is largely the same. In true beauty editor fashion, I’m primarily searching for skin, hair, and makeup deals to restock on my favorites. Right now, I’m really invested in stronger nails, healthier hair, and finally learning how to tame my brows. Otherwise, I’m keeping my eyes peeled for any style or home goods that speak to me.” —Kiana Murden, beauty shopping editor
The Home Essentials
“I’m stocking up on beauty and home deals—because why not grab them while they’re on sale?” —Conçetta Ciarlo, beauty commerce writer
The Matcha Maker
“Lately, I have been on a matcha kick. I want to try to perfect my recipe, but I need the right tools—this set from Amazon should do the trick. Essentials are always great to score this time of year—think a good white T-shirt and maybe try a new moisturizer I’ve had my eye on.” —Andrea Zendejas, shopping market editor
The Wardrobe Building Blocks
“Prime Day is for stocking up on some wardrobe essentials I often overlook during the rest of the year—everyone needs a trusty pair of white sneakers and jeans.” —Fred Sahai, associate commerce producer
The Minimalist Makeup Must-Haves
“When it comes to makeup and skincare, I’m more of a minimalist. I opt for fresh, hydrated skin and more natural-looking picks versus color cosmetics that pop. I’ll be restocking some of my favorites, like Saie’s subtle glowy gel and Nécessaire’s lip balm if they go on sale. ” —Madeline Fass, fashion market director, shopping
The Basics Haul
“I’m an infrequent-at-best Amazon user, mostly using Prime Day to stock up on basics like body wash and my beloved Listerine strips—as well as some surprisingly nice home items: ochre taper candles for summer dinner parties, terracotta planters for the herb garden on my windowsill, and wicker baskets for organizing. —Elly Leavitt, lifestyle shopping editor
