Rosé stars in Puma’s new Speedcat Croc campaign. She fronts a racing-inspired sneaker finished with textured detail. The Blackpink singer …
SourceRosé stars in Puma’s new Speedcat Croc campaign. She fronts a racing-inspired sneaker finished with textured detail. The Blackpink singer …
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Rosé stars in Puma’s new Speedcat Croc campaign. She fronts a racing-inspired sneaker finished with textured detail. The Blackpink singer brings her easy cool to the release, and the result feels both nostalgic and new.
A Puma global ambassador since June 2024, Rosé has spent more than two years putting her own stamp on the brand’s classics. Born from motorsport, the Speedcat has long been known for its slim silhouette and low profile.
PUMA Speedcat Croc 2026 Campaign

The Croc edition builds on that frame with soft suede uppers, while glossy crocodile-textured accents trace the Formstrip and eyestays. Matching laces and tonal branding keep the lines clean.
The campaign embraces retro glamour. Rosé lounges in a sunlit room filled with green velvet sofas, vintage furniture, and soft pink curtains. She wears a blue jacket and matching shorts over a black crop top, grounding the look with brown Speedcat Croc sneakers and white socks.

The PUMA sneaker comes in black, deep brown, and off-white. The Speedcat Croc launches October 15, 2026, online and at select retailers.
Rosé has more Speedcat to show you. See her in the Puma Speedcat Mule campaign next.