The brand shared photos of the products in an Instagram post on Tuesday.The brand shared photos of the products in an Instagram post on Tuesday.
Apparently, new products are down the Rhode.
Hailey Bieber‘s beauty brand — founded in 2022 and acquired by E.l.f. Beauty last year — shared a sneak peek at the innovations to come in a behind-the-scenes look at her Met Gala prep in an Instagram post on Tuesday.
Michael Buckner/Penske Media
The carousel featured before, during and after shots of the founder getting glammed by celebrity makeup artist Mary Phillips at The Surrey, as well as up-close shots of the all the products Phillips used, three of which were unrecognized.
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In the comments, Rhode identified the following items: Caffeine Reset, Peptide Lip Boost, Glazing Mist, Glazing Milk, Peptide Lip Shape in Lean and Pocket Blush in Piggy. The remaining three — a chocolate brown pocket blush, a baby pink bottle and a glistening bronze bottle — were captioned with a brown heart, stars and the eyes emoji.
Michael Buckner/Penske Media
Spotting the teasers, eagle-eyed fans rushed to the comments to share what they assumed each product was. “Bronzer???? finally???? skin tint??? i’m screaming,” one Instagram user wrote, while another guessed: “Bronzer and something glowy???”
Despite the flood of comments, Rhode remained close-lipped.
The skin care and makeup brand’s most recent launch arrived in concert with weekend one of Coachella (or Bieberchella, as it’s been dubbed). In collaboration with both the Biebers, Rhode debuted Banana Peel Peptide Eye Patches, a Caramelized Banana Peptide Lip Treatment and Spotwear. The hydrocolloid pimple patches — fashioned after mushrooms, daisies, jelly beans, bubbles and more — marked new territory for Rhode, one which Bieber plans to explore and expand further.
“It’s become mainstream,” Bieber said of wearing pimple patches outdoors. “People go out in their day-to-day life wearing these fun stickers to cover a blemish. It also has become this very Instagrammable and fun thing, and so I like calling them wearables, like the eye patches. There’s this bit of this culture that has really come around these products that I think has been really enjoyable.”
Courtesy Hailey Bieber, Rhode
Rhode wasn’t the only brand to tease unreleased products at the 2026 Met Gala on Monday. Rachel Sennott boasted a face full of Marc Jacobs makeup, featuring the brand’s new eyeliner, set to release June 1. Celebrity artist Lilly Keys, whose A-list client roster also includes Emma Chamberlain, confirmed the product was in fact part of the upcoming re-release of the deisgner’s beauty line, which shuttered in 2021.
