Inside: vintage-inspired trucker jackets, denim shorts, and ringer tees for repping the red, white, blue, and bubbly.Inside: vintage-inspired trucker jackets, denim shorts, and ringer tees for repping the red, white, blue, and bubbly.
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Shop Lucky Brand’s Americana Collab With Coca-Cola
Lucky Brand x Coca-Cola Lucky Legend Low Rise Festival Short
Buy Now at lucky brand $89.50
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Straight from the vignette of a rest stop on Route 66 sometime in the ’90s — trucker hats; worn-in denim; something cold in one hand, gas pump in the other — and into your closet comes Lucky Brand’s latest collaboration, with none other than Coca-Cola.
There’s no denying it: The two partners are the epitome of all things Americana, bottling our country’s rich history and delivering it to 21st-century shoppers. In Lucky Brand‘s case, the circa-1990 apparel company is known to encourage eclecticism, self-expression, and making your own luck through jeans — a hero offering — that not only fit just-so but also come infused with personality-rich touches. Millions of fashion-forward folks have also come to love Lucky’s graphic T-shirts, oversized jackets, shorts, and hoodies for both men and women.
There’s a little bit of all of that in Lucky Brand x Coca-Cola’s spanking-new collection, whose color palette leans into the latter’s distinctive red-and-white packaging while being blessed with the requisite amount of stars and stripes: right in time for celebrations of the United States’ 250th birthday on July 4.
Men have a choice between two sleeveless muscle tees — best paired with muscle cars pulled up to late-night diners — bearing the illustrations of a bandana-wearing polar bear gripping a bottle of Coke or a throwback Coca-Cola advertisement that entices future drinkers with the phrase “The cold, crisp taste; Coke refreshes you best.” Buying the tank will be just as tempting as taking that sip and, dare we say, will just as quickly quench your thirst (for affordable summer threads that make a visual statement).
Lucky Brand x Coca-Cola Polar Bear Sleeveless Tee
Price upon publish date of this article: $39.50
Lucky Brand x Coca-Cola America Sleeveless Tee
Price upon publish date of this article: $39.50
Also on offer: no shortage of other men’s tees, made for matching with Lucky Brand’s hottest jean silhouettes, from the baggy to the bootcut. Craving the athletic aesthetic of a soccer jersey, what with the U.S.’s approaching World Cup dates? There’s the Coca-Cola Soccer Tee Jersey for the taking — boasting attractive embroidered patches, like one of the number “86” that alludes to the year (1886) in which the drink, originally a medicinal tonic, was invented.
Lucky Brand x Coca-Cola Soccer Tee Jersey
Price upon publish date of this article: $69.50
And if it’s an indie-sleaze ringer T-shirt you’re after, Lucky has you covered in that department, too, with a shirt that proclaims, simply and effectively, “America, you’re the real thing” (in women’s sizing, it swaps contrast ribbing for a basic crewneck style with a classic fit).
explore lucky brand x coca-cola
Lucky Brand x Coca-Cola Bottle Tee
Price upon publish date of this article: $44.50
To reflect how tightly consumer culture and the Pop Art movement were intertwined in America’s past, Lucky Brand and Coca-Cola have unveiled the Americana Grid Baby Tee, putting in the spotlight the world’s most popular carbonated soft drink brand. Another baby tee option is the one that features a second stylized polar bear, this time charmingly slurping a Coke of his own.
Lucky Brand x Coca-Cola Americana Grid Baby Tee
Price upon publish date of this article: $39.50
Lucky Brand x Coca-Cola Drink Bear Baby Tee
Price upon publish date of this article: $49.50
The fun really starts with the collaborators’ premium denim lineup, inclusive of the Trucker Jacket, all button-flap pockets and varied patches (peep that American flag over the chest, for unleashing your inner patriot), as well as the Lucky Legend Low Rise Festival Short. True to their name, the three-inch bottoms serve as marvelous outfit amplifiers for this year’s festival season — standing out from the light-wash crowd with their exposed, Coke-printed pocket bags, not to mention that floral and bottle embroidery at back.
Lucky Brand x Coca-Cola Denim Trucker Jacket
Price upon publish date of this article: $169
Lucky Brand x Coca-Cola Lucky Legend Low Rise Festival Short
Price upon publish date of this article: $89.50
On the accessories front, you’d be remiss not to score each of the three hat iterations (one is dolled up in pinstripes and will make “Take Me Out to the Ball Game” play on repeat in your head). The Pop Art Tote, meanwhile, has a markedly Lichtensteinian energy and should be donned with its matching shirt for maximum impact.
Lucky Brand x Coca-Cola Pinstripe Baseball Cap
Price upon publish date of this article: $49.50
Lucky Brand x Coca-Cola Pop Art Tote
Price upon publish date of this article: $69.50
Worried you’ll get chilly while launching fireworks in the sky come July? Long-sleeve selections such as the Logo Hoodie will keep you warm… while continuing to rep your national pride, of course.
Lucky Brand x Coca-Cola Logo Hoodie
Price upon publish date of this article: $119
Lucky Brand x Coca-Cola can now be shopped at luckybrand.com. Prices start at $39.50 and go up to $169. For a limited time only, you can get a 25-percent-off discount on select collection styles with the code LUCKYFIT at checkout.
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Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on fresh collaborations in the fashion space, often tied to significant cultural happenings.
