Fashion

Loro Piana Goes on a Scenic Escape for the Holidays

Loro Piana’s Holiday 2026 campaign takes winter dressing to the Colorado mountains. Cashmere and chunky knits set the pace for …
Source​Loro Piana’s Holiday 2026 campaign takes winter dressing to the Colorado mountains. Cashmere and chunky knits set the pace for …
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Loro Piana debuts its Holiday 2026 campaign.
Loro Piana debuts its Holiday 2026 campaign. Photo: Annemarieke Van Drimmelen / Loro Piana

Loro Piana’s Holiday 2026 campaign takes winter dressing to the Colorado mountains. Cashmere and chunky knits set the pace for a dreamy season in the snow. Annemarieke Van Drimmelen photographs the images at Dunton Hot Springs, a cluster of wooden chalets tucked into snowy fields.

Models Ida Heiner, Dana Smith, Long Li, and Just Verhoeff move through the landscape in looks drawn from mountain living. Knitwear leads the way this season. A cream cable sweater falls past the hips, its chunky sleeves and soft ribbed edges adding depth.

Loro Piana Holiday 2026 Campaign

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Pale knits meet loose trousers and lace-up boots in a pairing that feels relaxed yet pulled together. Cashmere shawls wrap the body with a light touch. Every layer looks made for a long afternoon by the fire.

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Brown and rust prints run across flowing dresses and matching separates, giving the snowy setting a vintage mood. Plush jackets, olive layers, and roomy trousers keep the palette warm and earthy. Small top-handle bags add a final note of elegance.

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Then the Loro Piana hats arrive. Rounded knit caps and tall, playful shapes give the chic looks a bit of attitude, while striped legwear and chunky boots pile on texture.

How does Loro Piana dress for a different season? Take a closer look at its fall 2026 campaign.

 

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