Saks Fifth Avenue unveils its 2026 holiday campaign, called Main Character Energy. Seasonal shopping becomes a fashion fantasy here, built …
SourceSaks Fifth Avenue unveils its 2026 holiday campaign, called Main Character Energy. Seasonal shopping becomes a fashion fantasy here, built …
Source
Saks Fifth Avenue unveils its 2026 holiday campaign, called Main Character Energy. Seasonal shopping becomes a fashion fantasy here, built on statement dresses, statement accessories, and a little extra drama.
Nadine Ijewere photographs and directs the campaign, which stars models Ruby Lyn, Stella Jones, Solange Smith, Luna Yohannan, Divine Mugisha, and George McNally. Set at the retailer’s New York flagship, the images capture the thrill of browsing with friends and stumbling onto something you didn’t expect to love.
Saks Fifth Avenue Holiday 2026 Campaign
Sequins lead the way with a dark green dress finished with a dramatic black bow. Meanwhile, a chocolate brown gown traces the body. A burgundy dress glitters with after-dark glamour, and a pale pink slip dress with black off-the-shoulder straps softens the mood.
Animal prints bring the attitude. A zebra-striped coat makes an entrance, and a tiger-patterned jacket gives winter outerwear a wild edge. Elsewhere, a lime green mini dress with an oversized bow at the back keeps things playful.
The accessories are equally eye-catching for the holiday season. Pearl-covered flats, feather-trimmed heels, floral pumps, metallic shoes, and glinting handbags round out the story. Against the pink interiors, even the shopping bags look chic.
From one landmark to another. See Jennifer Lawrence, Greta Lee, Taylor Russell, and Drew Starkey take over LACMA for Dior’s Cruise 2027 campaign.
