Max Mara’s fall-winter 2026 campaign showcases power dressing in a darker, more sculpted light. Model Lulu Tenney fronts the images, …
SourceMax Mara’s fall-winter 2026 campaign showcases power dressing in a darker, more sculpted light. Model Lulu Tenney fronts the images, …
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Max Mara’s fall-winter 2026 campaign showcases power dressing in a darker, more sculpted light. Model Lulu Tenney fronts the images, photographed by Karim Sadli and styled by Tonne Goodman, with the house’s signature fabrics taking on that same brooding mood.
Max Mara Fall/Winter 2026 Campaign
Tonal dressing anchors the images, starting with deep brown and camel shades that feel instantly Max Mara. Lulu wears a long, body-skimming knit dress with extended sleeves and dark gloves, tracing a clean column from shoulder to floor. Another look pairs a soft brown top with a fitted maxi skirt, slim belt, suede gloves, and a small bag.
Tailoring loosens up elsewhere in the fall looks. An oversized charcoal jacket sits over a fitted turtleneck and short hemline, while long gloves add drama without tipping into fuss. A fuzzy burgundy coat breaks from the earthy palette with a shot of deep color and plush texture.
Another Max Mara look settles into modern minimalism. A loose brown jacket, matching gloves, a dark skirt, and oversized rectangular sunglasses close out the story. The campaign reflects Max Mara’s fall 2026 focus on strength, craftsmanship, and heritage, drawing on Matilde di Canossa to reimagine historic female power for today.
Every season builds on the last. Step back into Max Mara’s spring 2026 campaign to see where this mood started.
