‘Spider-Man: Brand New Day’ chases ‘Avengers: Endgame’ opening record with $355 million domestic debut

Spider-Man is taking on the Avengers.

Sony and Marvel’s “Spider-Man: Brand New Day” tallied an estimated $355 million at the domestic box office this weekend, just $2 million shy of the record-breaking debut of 2019’s “Avengers: Endgame.”

The film kicked off with record-shattering Thursday preview sales and snared $169.3 million on Friday, including presales, and $101.5 million on Saturday. Sony is projecting an $84 million Sunday haul, which would bring the newest Spider-Man flick to an estimated $355 million. Final tallies will arrive on Monday.

“Brand New Day” is only the second Hollywood film to generate more than $300 million in ticket sales during a domestic opening weekend. Disney’s “Avengers: Endgame” was the first to achieve this feat with its $357 million debut seven years ago.

“What this means for movie theaters cannot be overstated,” said Paul Dergarabedian, head of marketplace trends at Rentrak. “This sets up an incredible month of August and increases the likelihood that this summer will be the biggest in terms of revenue since 2019, surpassing the benchmark $4 billion threshold. No small feat.”

An estimated 24.1 million moviegoers headed out to cinemas in the U.S. and Canada to see “Brand New Day,” according to data from EntTelligence. Around 21% of tickets purchased were for premium large-format screenings and cost an average of $18.55 a piece.

While “Brand New Day” did not have the added benefit of an IMAX release — those screens have been reserved for Christopher Nolan’s and Universal’s “The Odyssey” — other premium large-format options thrived over the weekend.

Dolby Cinema boasted its highest-grossing domestic box office weekend ever, with $10 million in receipts from the film. Screen X posted $7 million in ticket sales, while 4DX topped $5.2 million, both domestic records for parent company CJ4DPlex.

“This is a truly phenomenal opening, and we are grateful to audiences everywhere for coming out and experiencing our film the way it was meant to be seen,” said Kevin Feige, a producer on the film and president of the Disney-owned Marvel Studios. “This debut reflects the enduring power of Marvel’s characters, and the connection they continue to have with fans around the world — and, as audiences saw, it sets up exciting things to come.”