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Colin Firth’s ex-wife blasts ‘nasty’ Gwyneth Paltrow over ‘unacceptable’ ad: ‘You need to be canceled’

Livia Giuggioli alleged that the “complicit” “Iron Man” actress supported the “genocide” being done to Palestinian people by collaborating with Israeli real estate group Aviv Melisron.​Livia Giuggioli alleged that the “complicit” “Iron Man” actress supported the “genocide” being done to Palestinian people by collaborating with Israeli real estate group Aviv Melisron. 

Colin Firth’s ex-wife, Livia Giuggioli, blasted Gwyneth Paltrow over her “unacceptable” ad promoting luxury properties near Gaza.

In a recent Instagram video message, the activist asked her viewers to “cancel” the Goop founder.

“She was supposed to come to the farm in a couple of weeks’ time on a tour, a soil-to-fork farm experience, and we just canceled her because what she did is completely unacceptable,” Giuggioli, 56, claimed.

Colin Firth’s ex-wife, Livia Giuggioli (seen above), blasted Gwyneth Paltrow over her “unacceptable” ad to promote real estate near Gaza. liviafirth/Instagram
“Making an ad for a luxury condo is as disgusting as it can be for someone [with] privilege,” she said. (Pictured: Giuggioli.) liviafirth/Instagram

The Green Carpet Fashion Award creator alleged that “complicit” Paltrow, 53, supported the “genocide” being done to Palestinian people by collaborating with Israeli real estate group Aviv Melisron.

“Making an ad for a luxury condo is as disgusting as it can be for someone [with] privilege,” Giuggioli said.

“How detached are you from reality? You’re either so detached that you need to be canceled — because you live in another world — or you’re actually a really, really nasty person,” she added.

“Or you are stupid. Which three [are you], Gwyneth Paltrow?”

Giuggioli (seen above with people on her farm) questioned how “detached from reality” the Marvel star was. liviafirth/Instagram
Giuggioli (seen above) said she rescinded Paltrow’s invite to visit her regenerative biomimic farm, Quintosapore. liviafirth/Instagram

Giuggioli — who was married to Firth from 1997 to 2019 — concluded her video by saying the actress will definitely not be visiting her regenerative biomimic farm, Quintosapore.

She captioned the post, “I never liked or approved of cancel culture but in the case of @gwynethpaltrow it’s the least we can do.”

Page Six has reached out to Paltrow for comment but did not immediately hear back.

The “Marty Supreme” star faced criticism after she appeared in a promo for an upscale 51-story development in Herzliya — approximately 50 miles from the Gaza Strip, which has been destroyed amid the war between Israel and Hamas.

In the ad, which was filmed in New York City, Paltrow complained about early mornings as she prepared to leave her high-rise penthouse apartment for a run through Central Park.

The activist was married to Firth (seen above in 2019) from 1997 to 2019. Dave Benett/Getty Images for Eco-Age
The “Marty Supreme” star (seen above in an ad) appeared in a promo for an upscale 51-story development in Herzliya, a city that’s 50 miles from the Gaza Strip. 51 Park Co.

“Who decided mornings should be so early?” she said, as she stretched and changed into a workout set.

“Even my coffee needs a coffee,” Paltrow quipped.

The ad then showed Paltrow jogging through the iconic park as a voiceover continues.

“Waking up for a morning run can be brutal, but it’s a price I’m willing to pay. Because once I hit the park, pure energy takes over. It’s hard to explain,” she said.

Once the “Iron Man” star returned to her apartment building, she changed clothes to head out for the day.

In the ad, Paltrow (seen above) complained about starting her mornings early. 51 Park
The “Iron Man” star (seen above) then went for a jog in Central Park. 51 Park

“There’s a reason the world’s most iconic buildings are by a park,” she said, referring to 51 Park’s location next to Herzliya Park and Galil Yam Park.

When Paltrow walked to an awaiting vehicle, she instructed the driver to take her to 51 Park.

“New York?” the driver asked, to which the lifestyle brand owner responded, “Herzliya. Israel.”

Images of two interconnected towers rising over the Herzliya skyline were then shown on the screen.

Though Paltrow did not share the ad on her personal Instagram, fans furiously slammed her in the comments section of her other posts.

Paltrow (seen above in an ad) did not share the commercial on her personal Instagram. 51 Park
Fans labeled the actress (seen above in 2025) “Gwynocide.” GC Images

“Gwynocide has a ring to it,” wrote one user.

“So disappointed but glad to see the real you come out. Won’t be listening to your pod any longer…,” added another.

“The level of ice in your blood is stunning,” commented a third user.

Other fans posted GIFs which called for a “boycott” of Paltrow and all of her businesses.

A woman with blonde hair, wearing a brown and white checkered top and multiple necklaces, speaks to the camera.
Colin Firth’s ex-wife, Livia Giuggioli (seen above), blasted Gwyneth Paltrow over her “unacceptable” ad to promote real estate near Gaza. liviafirth/Instagram
Livia Giuggioli Firth wearing a brown and white gingham shirt and beaded necklaces.
“Making an ad for a luxury condo is as disgusting as it can be for someone [with] privilege,” she said. (Pictured: Giuggioli.) liviafirth/Instagram
A diverse group of adults and children posing outdoors in a grassy area with trees and buildings in the background.
Giuggioli (seen above with people on her farm) questioned how “detached from reality” the Marvel star was. liviafirth/Instagram
Livia Giuggioli Firth stands in a field with arms outstretched against a lush green valley with distant hills.
Giuggioli (seen above) said she rescinded Paltrow’s invite to visit her regenerative biomimic farm, Quintosapore. liviafirth/Instagram
Livia and Colin Firth posing at The Green Carpet Fashion Awards lunch.
The activist was married to Firth (seen above in 2019) from 1997 to 2019. Dave Benett/Getty Images for Eco-Age
Gwyneth Paltrow lying in bed, wearing a grey shirt.
The “Marty Supreme” star (seen above in an ad) appeared in a promo for an upscale 51-story development in Herzliya, a city that’s 50 miles from the Gaza Strip. 51 Park Co.
Gwyneth Paltrow looking out a window at a city skyline.
In the ad, Paltrow (seen above) complained about starting her mornings early. 51 Park
Gwyneth Paltrow lying on a bed in a 51 Park ad.
The “Iron Man” star (seen above) then went for a jog in Central Park. 51 Park
Gwyneth Paltrow in a light blazer outside a building.
Paltrow (seen above in an ad) did not share the commercial on her personal Instagram. 51 Park
Gwyneth Paltrow in a gray pantsuit arriving at "Good Morning America."
Fans labeled the actress (seen above in 2025) “Gwynocide.” GC Images

 

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