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Why Newell Brands Flew Higher on Friday

Home products conglomerate Newell Brands (NASDAQ: NWL) posted its first quarter results on Friday, and investors reacted positively to the beat-and-raise performance. At close, Newell’s share price was more than 11% higher.

Newell, the company behind such familiar consumer discretionary brands as Rubbermaid, Sharpie, and Elmer’s glue, unveiled those results before market open. For the period, it earned $1.55 billion in net sales, representing a 1% decline over the same quarter of 2025.

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​The company’s familiar household products brought in more than $1.5 billion in sales in the first quarter. 

Home products conglomerate Newell Brands (NWL +11.40%) posted its first quarter results on Friday, and investors reacted positively to the beat-and-raise performance. At close, Newell’s share price was more than 11% higher.

Top-line slump and bottom-line improvement

Newell, the company behind such familiar consumer discretionary brands as Rubbermaid, Sharpie, and Elmer’s glue, unveiled those results before market open. For the period, it earned $1.55 billion in net sales, representing a 1% decline over the same quarter of 2025.

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On a brighter note, it managed to narrow its net loss under generally accepted accounting principles (GAAP). This came in at $33 million ($0.08), from the year-ago deficit of $37 million.

Both line items edged past the consensus analyst estimates. On average, pundits tracking Newell stock estimated the company would book $1.51 billion on the top line and post a GAAP net loss of $0.09 per share.

During the quarter, Newell had to cope with lower sales volumes; inflation was also a factor. These were mitigated somewhat by better productivity, the company said, and “pricing actions.”

Newell Brands Stock Quote

Newell Brands

Today’s Change

(11.40%) $0.47

Current Price

$4.54

Raises welcome

Investors were more cheered by Newell’s guidance than its beats on trailing results. Management raised several of its full-year forecasts, including net sales and “normalized” (i.e., non-GAAP, or adjusted) earnings per share.

The company now believes net sales will be flat to 2% higher this year compared to 2025; previously, it was guiding for a range of 1% decline to a 1% rise. As for normalized EPS, management raised the lower end of its previous range. Its new projection is $0.56 to $0.60 for the year, where formerly it anticipated $0.54 to $0.60.

Although it’s usually encouraging when a company ups its guidance, Newell’s improvements don’t tip me into rating the stock a buy. While the company pays a high-yield dividend and its products are widely known and popular, I don’t foresee significant growth coming from its product catalog.

 

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