Autry Opens First Resort Destination Flagship in Cannes

The sneaker brand’s 688-square-foot unit on Rue des États-Unis has opened just in time for the Cannes Film Festival.​The sneaker brand’s 688-square-foot unit on Rue des États-Unis has opened just in time for the Cannes Film Festival. 

MILAN — After covering the major European fashion capitals, Autry is taking its rapidly developing retail expansion to the marquee resort destination of Cannes.

Opening in time for the Cannes Film Festival, the 688-square-foot flagship is located on Rue des États-Unis, just behind the Croisette and a five-minute walk from the Palais des Festivals.

Following the blueprint unveiled at Autry’s other recently opened flagships in Milan, Paris and London, the Cannes unit conveys a sophisticated and slightly industrial vibe.

Walls and flooring are clad in granite, contrasted by the floccato-coated ceiling. A floating shelving system also in granite and steel racks with a minimalist undercurrent punctuate the space, juxtaposed with Canaletto walnut wood paneling and furniture, while the stadium-inspired lighting system nods to Autry’s athletic roots. Bold décor choices add a touch of color, including the red travertine freestanding display modules and the inlaid blue Autry logo on the floor.

“Cannes captures the essence of the French Riviera at its most iconic — where culture, leisure and a distinctly international energy converge in a way that feels deeply aligned with Autry,” said Roberta Benaglia, Autry’s executive chairwoman and chief executive officer of the brand’s parent Style Capital.

“Opening here was the natural next step in our retail journey, allowing us to further anchor our presence in a destination that embodies both aspiration and authenticity. This store reflects the evolution of our retail concept in a more intimate dimension, where materiality, light, and architectural precision come together to create a space that is both refined and emotionally engaging. It’s an invitation to experience Autry in a setting that feels effortless, rooted in our heritage, but looking outward with a clear, global vision,” she said.

The Cannes flagship marks Autry’s fifth recent opening, after units bowed in Milan, Paris’ Le Marais and Saint-Honoré, as well as London’s Soho last year. The brand also boasts flagships at the Shinsegae Gangnam, Galleria and Lotte Main department stores in Seoul.

The sneaker brand was acquired in March 2024 by the private equity fund Style Capital, which took a 51 percent stake in the company in a deal pegged at 300 million euros.

The financial player nabbed the majority interest from the Made in Italy Fund, managed by Quadrivio and Pambianco. The latter agreed to reinvest to maintain a share of 7 percent, while the remaining 42 percent is still owned by the founding Doro family. The Autry brand was established in 2019.