Khy’s debut curation of styles under the refresh is called the Born in LA Collection.Khy’s debut curation of styles under the refresh is called the Born in LA Collection.
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Kylie Jenner‘s label Khy is evolving. The brand is transitioning from collaboration-led curations to its own wardrobe-first fashion label, with signature pieces and an idiosyncratic vision. The refresh kicks off with its debut collection — the Born in LA Collection — available now on Khy’s official website.
“With this next chapter of Khy, we’re prioritizing intentional design that reflects what our audience really wants for their wardrobe,” Jenner, the founder and creative director of Khy, said in a statement.
Courtesy of Khy
“I wanted our assortment to feel really curated, with pieces that you come back to over and over again. Khy is about empowering you to embrace every side of your style, and I’m so excited to introduce these new collections that are truly special.”
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The Born in LA debut collection under Khy’s refresh, featuring a corresponding campaign starring Jenner, includes a range of wardrobe essentials from a jersey layered maxidress to embellished T-shirts and denim along with fleeces priced between $70-$470. Sizes range from XXS to 4X.
Courtesy of Khy
Along with its inaugural collection, Khy’s newest chapter will extend to a refresh of the brand’s official website, along with a new creative direction and social media presence. The website changes are based on consumer feedback, with adjustments to accessibility and a user-friendly interface from apparel discovery to checkout.
Jenner first began teasing her Khy brand in October 2023. Over the course of the last few years, the mogul’s label has collaborated with a bevy of brands, while also spotlighting its own designs. In August 2025, Khy introduced its collection of cotton essentials — including leggings, shorts and more.
Courtesy of Khy
Among its brand collaborations, Khy partnered with Frankies Bikinis in July 2025 for a vintage-inspired swimwear capsule that merged throwback design codes with a contemporary spin on sensual styling. Jenner also starred in the campaign for the collaborative collection.
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