“The kit is meant to work for day or night,” Brown told Page Six Style.”The kit is meant to work for day or night,” Brown told Page Six Style.
What’s old is new again (and even better).
Each year, Bobbi Brown’s Jones Road beauty brand rolls out a new Bobbi Kit featuring exclusive products and a few of the founder’s personal favorites — and for the past five years running, her curation’s sold out.
“[The Bobbi Kit] is one of my favorites to work on because it’s a collection of the products I want in my kit,” the makeup artist told Page Six Style, adding that each set is “meant to work for day or night.”
For The Bobbi Kit 6.0, the sixth set in her series, Brown dug through her archives for inspiration.
Jones Road The Bobbi Kit 6.0
“The first two products I landed on were the Silky Highlighting Powder and the Lip Crayon — two products similar to ones I created decades ago, but I knew I could make them even better now,” she told us.
While the four-shade highlighter compact is great for illuminating cheekbones, Brown said it also works great as eyeshadow.
“Swipe it across your lids for an instant wash of shimmer, or up on the brow bone for an easy highlight,” she said of the quads.
The Lip Crayon, meanwhile, “combines lipstick and liner into one, making it a multipurpose product that is simple to use and easy to master,” per Brown. “You can swipe it on without a mirror for color that glides on and keeps lips soft all day.”
Available in “two universal shades that work on almost everyone” — the cool nude Me and the deep chocolate berry Rich Nude — The Lip Crayon has become one of our new favorites. It’s pigmented yet non-drying and incredibly lightweight.
Jones Road The Bobbi Kit 6.0
Packed in a rich vegan leather bag, the 6.0 Kit comes in two color options: Bare (best for light to medium skin tones) and Joy (ideal for medium to deep skin tones).
Each set also includes The Statement Mascara — in your choice of black or a brand-new brown shade — plus new Miracle Balm shades and “the highlight brush that I can’t live without,” as Brown called it.
As for how the founder suggests applying it all?
“Dab a bit of Miracle Balm onto your cheeks first. Then take The Highlight Brush, swirl it in the Silky Highlighting Powder, tap off any excess on the side of the palette and then lightly dust onto the tops of your cheekbones for a nice glow,” Brown shared.
“For day, keep it sheer: a little balm, a swipe of The Lip Crayon, and one coat of mascara. For night, build up the highlighter, layer The Lip Crayon for deeper color, and add another coat of The Statement Mascara. It’s a complete look in one bag!”
More Jones Road Best Sellers
A deeply nourishing foundation-skin care hybrid that’s perfect for cooler months, when skin gets drier.
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The brand’s hero product moisturizes skin while adding a sheer flush of color and natural glow.
$20.00+
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The latest mascara for defined, lifted lashes that never clumps or crumbles.
$28.00
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Why Trust Page Six Style Shopping
This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to dishing on the latest fashion collabs to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.
