The retired quarterback posted a closeup of his diamond-drenched Rolex to Instagram, captioning it, “Payback is a bitch.”The retired quarterback posted a closeup of his diamond-drenched Rolex to Instagram, captioning it, “Payback is a bitch.”
The real knockout at Kevin Hart’s roast was on Tom Brady’s wrist.
The retired quarterback showed up as a surprise guest at “The Roast of Kevin Hart” on Netflix Sunday night wearing an accessory that hit just as hard as his punchlines.
Brady, 48, posted a closeup of his diamond-drenched watch in an Instagram carousel after the show at the Kia Forum in Inglewood, California, writing, “Payback is a bitch 😂😂 @kevinhart4real.”
The timepiece: an off-catalog Rolex Sea-Dweller in 18-karat white gold, fully set with baguette-cut and square-cut diamonds across the case, bezel and bracelet.
Images of the ultra-exclusive model first leaked in 2023, and valuations have reached as high as $6 million, though exact figures remain in dispute.
“I was watching the roast, and honestly, the glare off that Rolex was blinding!” Eugene Tutunikov, CEO of SwissWatchExpo, tells Page Six Style. “We sell 10,000 watches a year, and I have never come across one of these in the wild.”
Tutunikov added that the true market value is difficult to pin down — but Brady’s seal of approval only drives it higher. “Whatever the base price ends up being, the market will definitely charge a massive premium just because it’s the watch of the GOAT,” he says.
Brady — who survived his own Netflix roast in 2024 with Hart, 46, as host — returned the favor at the Shane Gillis-hosted event, presenting the comedian with a child-sized Knicks jersey before roasting his height, career and personal life.
“I played in the NFL for 23 seasons, but I’ve never seen anyone drop the ball like this,” Brady told the crowd.
The seven-time Super Bowl champion’s appetite for serious wrist candy is well documented. He wore a blue ceramic Audemars Piguet Royal Oak worth roughly $500,000 at the big game this year and a $740,000 Jacob & Co. Caviar Tourbillon at the 2025 championship. He also auctioned off 21 timepieces at Sotheby’s in December 2025, including a one-of-one Audemars Piguet that sold for $720,000.
He also flashed another diamond-covered timepiece — the Jacob & Co. Billionaire Ashoka, worth $3.3 million — at the 2025 Super Bowl.
The Rolex, though, is in a different weight class entirely.
